Michael Fleetwood

Michael Fleetwood

User Experience Research Leader. I help Product and Design teams identify and evaluate the assumptions inherent in their decisions and designs.

  • Research experience

    My research process, and the studies that show it in practice, from discovery to measurement. Includes my work in AI.

  • Management philosophy

    How I lead research teams: people first, focused on business impact, built on partnership.

  • Resume

    Research leadership at Workday, Charter/Spectrum, CA, and Rally Software. Ph.D. in Cognitive Psychology & Human-Computer Interaction from Rice University.

Things I believe

  1. Challenge all design assumptions. The first rule of researching your users is admitting you don’t know your users.
  2. Early. Often. Iterate. Research is not a step in a process, it’s a way of life.
  3. Test first what we need to understand most. Know your weaknesses (risks).
  4. Spread customer empathy. I want others to join my club.
  5. Be a voice for the user. Speak up for those who can’t.