Michael Fleetwood
Portrait of Michael Fleetwood

Michael Fleetwood

User Experience Research Leader

I help Product and Design Teams identify and evaluate the assumptions inherent in their decisions and designs.

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Things I believe

  • Everything is an assumption that should be challenged.
  • Do this early, often and iteratively.
  • Test first what we need to understand most.
  • Be a voice for the user.

Experience

  1. Workday

    1. May 2021 – Oct 2026

      Research Manager

      Created a research program for multiple business lines, including the AI & Agent Platform organizations. Defined research agenda and focus for a team of 5-7 researchers based on strategic business value in coordination with Product and Design leadership.

    2. May 2019 – May 2023

      Principal User Experience Researcher

      Created and defined the research practices for a business line, growing to a team of 4 researchers. Coordinated research projects and engagement while also acting as lead researcher for a product suite.

  2. Charter/Spectrum

    1. May 2018 – April 2019

      Senior User Experience Research Analyst

      Lead researcher for teams building a new b2b product and improving service aspects of client interactions. Research spanned discovery through interaction usability testing, and service design.

  3. CA, Inc.

    1. July 2015 – April 2018

      Senior User Experience Researcher

      A leader of research engagements for design & product teams. Worked with teams to elucidate assumptions and evaluate them through customer data. Expanded UX research practices across organization and engaged in creating a community of practice.

  4. Rally Software

    1. Nov 2013 – July 2015

      User Experience Researcher

      Established a UX research practice within a Design team working with Product stakeholders, focusing on formative testing practices to converge on a solution design. Established usability and beta programs.

  5. Enterprise Information Management

    1. Jan 2008 – May 2013

      Director of Business Analysis & UX Design

      Managed a Business Analysis team and acted as Product Lead & UX Designer developing enterprise-level information systems. Worked with clients to identify needs and with engineering to build solutions.

Education

  • Rice University , Houston, TX

    • Ph.D., Cognitive Psychology & Human-Computer Interaction, awarded May 2005.
    • M.A., Cognitive Psychology & Human-Computer Interaction, awarded January 2002.
    • Publications on ResearchGate

  • Trinity University , San Antonio, TX

    • B.S., Business Administration, cum laude, awarded December 1997.
    • Concentrations in Finance and Marketing, Minors in Spanish and Communication Management.